Grafico

Marketing that shows upin your sales numbers

Senior-led, with every capability you need, all tied back to your revenue.

Start growing

Marketing and design
since 1986

Storefronts, signage, point of sale, packaging and print, made for real places.

You’re in good company

Forty years of clients, from global brands to the shop on the corner.

Western UnionReader’s DigestMack-CaliFOXaccessHopeINFINVETO Pro PacFLOWRomanacciRon Rose GroupTZL

The problem, and what it costs you

You're spending on marketing but have no idea what's actually driving revenue.

  • Ad space on a grocery cart
  • A printer to create your signage
  • An IT guy for your website
  • A freelancer on your social media
  • Yet none of them talk to each other.

You have no idea what’s working and what isn’t.

You’re doing marketing activities across channels without having a cohesive strategy, and you know it’s affecting your growth.

  • Strategy.
  • Brand.
  • Marketing.
  • Execution.

Get an entire marketing department at your fingertips to help you achieve your next level of growth, without managing a dozen different vendors or people.

All under one roof.

You want clarity.

A realistic plan tailored to your business, confidence about where to spend your next dollar, and a team that keeps your marketing strategy moving without you having to check in every single day.

The result

$300k

a year, with no way to justify it

One client came to us spending $300k a year with no way to justify it. We rebuilt the plan, cut the waste, and gave them a number that actually made sense.

Trade tactics for a sustainable system.

Discover. Define. Design. Deliver.
A 4D approach to get your business to predictable growth.

Discover what’s actually happening in your business

Before you start marketing yourself, you have to understand who you’re marketing to, why they’d choose you, and where your business stands today.

Most companies skip this step, jump straight to ads and social media, and then wonder why nothing converts.

So this is where we start: with market research, a look at your competitors, and an audit of your current brand, website, and marketing.

Three rival money transfer brands standing as lit towers in the same store aisle
Western Union. Three money transfer brands in one aisle.
This may include
  • Market research
  • Competitor analysis
  • Customer research
  • Brand audit
  • Website audit
  • Marketing audit

The end result

Processes are great, but we’re here for the outcome. Every campaign we run generates data, from impressions and video views to clicks, purchases, and more.

We track all of it, analyze it, and turn it into the business intelligence needed to make real decisions: what to scale, what to cut, and where the next dollar goes.

All of it gets tied back to the one thing that matters: revenue.

Selected work

Four of forty years
Inside a Western Union agent location

Western Union

A retail signage and merchandising program that reached thousands of agent locations.

Retail signage · Merchandising · Fixtures · Print

The FLOW store on the corner

FLOW

The name, the logo and every square inch of the store, for a new convenience format.

Naming · Brand · Store design · Signage

The Romanacci owners in their pizzeria

Romanacci

A brand experience for a pizzeria, from the menus to the mural in the mall.

Brand · Menus · Murals · Print

VETO Pro Pac point of sale displays in a store

VETO Pro Pac

Packaging, print and retail fixtures for a line of professional tool bags.

Packaging · Print collateral · POS fixtures

The shelf

Four decades of work. Drag, or use the arrows.

What clients say

"Not only did the volume in our store in Times Square increase, but we leveraged Grafico's creativity to develop a new retail signage and merchandising program that touched thousands of agent locations."

Wendi
Western Union

Stand the test of time.Because we’ve seen it all.

How a company grows has evolved over the years.

As marketing changed, so did we.

5channels13channels, and more

As new marketing channels were added, we learned them and added them to our capabilities.

When we started Grafico 40+ years ago, marketing was very different. No internet or social media, and certainly no artificial intelligence.

Marketing consisted of

  • ads in newspapers or magazines
  • billboards
  • direct mail
  • broadcast
  • the good ol’ Yellow Pages

How things have changed.

Now, business owners like you have to navigate

  • branding
  • web design
  • social media
  • email and SMS marketing
  • paid ads
  • referral and loyalty programs
  • SEO
  • digital content
  • and more

Despite the constant evolution of marketing strategies, tactics, and channels, one thing remains the same:how people decide.

At Grafico, we understand your target audiences and what actually motivates them to choose you.

  • One team under one roof.
  • One unified plan.
  • One sustainable growth trajectory that actually makes sense for you.

Growth doesn’t happen in a vacuum, which means your marketing shouldn’t exist in silos.

We’ve experienced the evolution of marketing, and now we’re here to help your marketing evolve to the next level as well.

A Western Union agent storefront seen from the street

Signage and storefront work, Western Union agent network.

Your new marketing team looks like this

One roof

Full capabilities

Strategy, brand, creative, and execution under one roof. From store fronts and tradeshow booths to direct mail, website development, and social media, you'll be fully supported. The days of being a marketing project manager with no holistic approach to growth are behind you.

40+ years

Senior led

We've been around 40+ years, which means you're working with the experts who have experience across channels and verticals. You'll never be handed off to a junior marketer who doesn't understand the intricacies of your industry or business.

Tied to revenue

Data driven

Everything we do gets tied back to data and analytics. We only do what we know will drive results.

VETO Pro Pac point of sale displays

Every aspect of growth, covered

Brand foundations

  • Logo marks
  • Brand story
  • Messaging
  • Web design
  • CRM
  • Automations
  • Market research

Environmental design

  • Signage
  • Retail modeling
  • Design prototyping
  • POS merchandising
  • Print collateral
  • Exhibit and tradeshow design
  • Transit design

Ongoing marketing

  • Social media
  • Paid ads
  • Email marketing
  • Content and SEO
  • Direct mail

All backed by data-driven monitoring and decisioning. Campaign performance. Call and lead tracking. Business analytics.

Find out what you actually need to do to grow.

info@graficomarketing.com 203 536 9792

If your marketing is spread across multiple vendors and nobody can tell you what's actually growing your business, you're in the right place.